Joe Fresh is one of my favourite lines. Not only because it is very affordable, but because it is a great Canadian design avaiable at the Canadian Superstore. The looks are amazing, the price tag makes it even more desirable. It’s like Dsquared for the supermarket; genius. I love the layers, and the the warm functional appeal to the Fall 2010 looks. There are some serious coats, and skirts to watch out for next time at the Superstore.